Content marketing is a digital marketing strategy that entails constantly creating and distributing valuable and relevant content that generates engagement and converts users into potential customers over time. Although it is difficult to predict which content will be of interest to a specific user, much can be learned about them from their digital footprints.
Using that information, online targeting methods have made it possible to target them more precisely. Content marketing tools such as Facebook, Google, Instagram, TikTok, B2B content marketing, and others have grown in popularity among advertisers due to their ability to target a specific audience. Furthermore, they have assisted brands in lowering costs and achieving a higher return on investment.
Effective content marketing ideas should strike a chord with potential customers. As a result, successful marketers around the world are devoting significant time to developing new digital content strategies. Brands and businesses can therefore focus on 5 basic but effective content marketing types that have worked wonders for a long time. Innovative strategies in these areas will aid brands in indulging consumers and boosting sales.
The five most popular content marketing types include:
1. Video Content Marketing
Video contents have the highest engagement among different types of content shared online. A well-planned video content marketing will help brands spread brand messages easily among people. Videos with humor, challenge, fascinating facts, and emotion perform well on social media. So established brands have started using storytelling through videos and promoting their products.
2. Blogs & Email Content Marketing
Although many digital experts are of the opinion that nowadays email as a marketing proposition has lost its sheen, research tends to suggest the contrary. Newsletters, with contents adapted from the blog posts, still have the desired reachability for a brand as it has been found that individuals rarely fail to notice the contents in their mailbox.
Similarly, blogs with details on a particular subject are widely referred to learn about new progress. Every day people are researching new topics. Well-planned blog content can provide brands with an advantageous position to talk about their product features in detail and also increase website visibility in major search engines.
3. Social Media Content Marketing
Billions of eyeballs on a daily basis are glued onto social media sites such as Facebook, Instagram, Linked In, Pinterest, etc. Astute social media content marketing strategies can ensure in spreading of brand awareness, lead generation, creation of brand advocates, and ultimately in brand conversion.
Social media support a variety of content types like videos, images, carousels, 360 images, live videos, user-generated content, instant articles, and a mix of different other experiences. A robust social media content strategy can play a key role in making a brand discovered, engaged, and maintain a long-term relationship with happy customers.
4. Visual Content Marketing (Infographics)
Visual media in the current context has gained prominence over all other mediums of marketing communication. Even the most complex of information pertaining to the brand can be easily condensed into easily understandable infographics to achieve the desired brand objectives.
Reports, Findings, Processes, and highlights of key ideas are widely communicated with these types of visual content marketing strategies.
5. User-Generated Content Marketing (Reviews)
User-Generated Content refers to any type of content which has been developed by users without being paid for. It may be a testimonial, blog post, review, rating, etc.
The online marketplace brings into focus the asymmetry of market information to the consumers. What products are available? What options exist? What would be the best purchase decision? What services to opt for?
Online reviews for such products and services help solve this quandary and help brands to sell making customers act as their brand advocates. Well devised user-generated content marketing strategy will help brands reach heights in no matter of time.
A well-planned content marketing strategy plays a critical role in brand development. An integration of several types of content will help the brand reach people with different online behaviors and create a greater impact.
With the help of content marketing strategy agencies, create content, manage perceptions, convert prospects and expand the business.
Digimatic Hub is the Philippines’ leading content marketing agency, assisting you in establishing your company as an authority through informative, targeted content with a strategy that follows your audience and boosts your SEO efforts on digital media.